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I can imagine several scenarios:

* Being very introverted he hates doing the "people stuff" that is necessary to run a media empire

* While he is good at PR, he loves computer programming more

* He did PR in a way that worked quite well at a high school, but doing it professionally requires different/additional skills (say, people skills)

* While he has all the necessary competencies to run a media empire in principle, our society has some strong expectations how such people have to be (say, more extroverted, less nerdy).

* He has a very anarchistic way to run PR, which succeeded in its own way at the high school (see article), but does not work in a professional environment, where a different style is excepted, where he's not good at.



well, I disagree. you have some good points, but my impression still leans toward my former post. zuck isn't the most social person either :)

anyway, until OP tries it we'll never know :) thanks for elaborating on your reasoning for me though.




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