On a related but no quite note, I've got a personal vendetta against sales pages that think buzzing and zipping jQuery is anywhere near to being a sensible idea.
<rantyrant>
So from a personal standpoint, if I'm on your sales page, I want to know what you're offering, and why I should be intrested in what you are offering. I'd be fine with that being a plain html site with nothing but a few paragraphs and some bullet point lists. Maybe a table or two as well, and a link to somewhere I can give you money.
Now the last thing I need is for that part of the page to zoom in, wiggle around or do any other bogheaded things a designer with just enough jQuery to be dangerous could think of whilst they're being "creative" with it.
Now from a marketing perspective, this is incredibly stupid. A sales page is a machine for turning prospects into customers. There's a single design purpose if there is one. If someone come over and tried to paint flowers on the tip of my soldering iron, I would cut them. If someone decided to replace my PSU with a music box because the music box looks a lot better, I would not be pleased.
So why did it ever become a thing to do that to one of the most essential parts of your business? The part you point your advertising money at. The part that can very well be the difference between you going the way of the ipod or the way of the zune. Go nuts on your About page if you really have to keep your designer busy, have your faces zoom into it and spin and put the text into maquee tags and what have. But please, for the love of god, don't, don't ever do that to your sales page, because you're wasting my time and your money on that.
I blame marketing professionals with an IQ of 50 and designers with delusions of grandeur, CSS3 on the holster, jQuery in their hands, trigger happy on anything customer facing, spreading more $ signs through the site than the rap business.
<rantyrant> So from a personal standpoint, if I'm on your sales page, I want to know what you're offering, and why I should be intrested in what you are offering. I'd be fine with that being a plain html site with nothing but a few paragraphs and some bullet point lists. Maybe a table or two as well, and a link to somewhere I can give you money.
Now the last thing I need is for that part of the page to zoom in, wiggle around or do any other bogheaded things a designer with just enough jQuery to be dangerous could think of whilst they're being "creative" with it.
Now from a marketing perspective, this is incredibly stupid. A sales page is a machine for turning prospects into customers. There's a single design purpose if there is one. If someone come over and tried to paint flowers on the tip of my soldering iron, I would cut them. If someone decided to replace my PSU with a music box because the music box looks a lot better, I would not be pleased.
So why did it ever become a thing to do that to one of the most essential parts of your business? The part you point your advertising money at. The part that can very well be the difference between you going the way of the ipod or the way of the zune. Go nuts on your About page if you really have to keep your designer busy, have your faces zoom into it and spin and put the text into maquee tags and what have. But please, for the love of god, don't, don't ever do that to your sales page, because you're wasting my time and your money on that.
I blame marketing professionals with an IQ of 50 and designers with delusions of grandeur, CSS3 on the holster, jQuery in their hands, trigger happy on anything customer facing, spreading more $ signs through the site than the rap business.
</rant>