Ok, I think people are misunderstanding what I've said. I'm not taking any sides here. What I'm saying is that everyone has their own moral codes which can differ from what's dictated by society (morals aren't the same as ethics). There are going to be people who cheat but that doesn't mean everyone does. Look at laws. People break them. But not everyone.
As for AM as a business, I mentioned that everyone has their own preferences and boundaries. Some people won't create anything involving gambling, adult, etc. but others are okay with it. The same can be said for what the AM founder created. We don't have to like what he's made. We don't have to agree with the business model.
Than why is everyone doing it?