Not to re-hash the argument again but it's not quite an accurate representation since for each car that Tesla sells that $4k number goes down.
They've broken out the per-unit cost for a Model S and they're posted ~22% profit(feel free to fact-check me on this, I might be a tad off) excluding ZEV credits.
So if Tesla wasn't production constrained(and building out the Gigafactory) they'd be turning a profit by the same logic.
Gross margin is the income from sales less cost of goods sold, before items like R&D, salaries, capital improvements, etc., are considered. As I said above, Tesla has a positive gross margin, but a major net loss. When that net loss is averaged to units sold (which is a common metric for measuring financial performance in the automotive industry), Tesla has a loss of approximately $4000 to $17000 per car. This doesn't mean that Tesla is actually losing money each time a car is sold, it simply means that Tesla isn't selling enough cars to achieve net profitability.
If Tesla were to sell more cars, its average loss per car would go down (and eventually become average profit per car). Unfortunately, Tesla announced that it's cutting production and sales estimates for the remainder of the year, so that's not going to happen in 2015.
>When that net loss is averaged to units sold (which is a common metric for measuring financial performance in the automotive industry)
I agree the metric is common, but it is an invalid comparison for Tesla. The other car companies have mature product lines. The model S is their only production line, and they are spending money on development for the Model X and the Model 3.
If any car company were developing 2 vehicles for every 1 they have in production, then it would be a valid comparison. Comparison metrics have to be evaluated in the context of the company's overall life cycle. The art of valuing companies lies in choosing the relevant metrics to compare.
Tesla has lowered their current year estimates from 55,000 to 50,000 to 55,000, due to uncertainty about the Model X go live. And it hit their stock price... However, they have not changed their long term goal or time frame for get their factory to maximum capacity of 500,000 vehicles around 2020.
Do you know if that's because Tesla is not selling enough cars, or the market demand is just not there? China used to be thought of as the big market eventually but with everything going on there, it seems that's not a good assumption anymore.
The utility of a hybrid is just much higher. You get the gas saving in city drives, and the range on the odd weekend trips. The latest Prius can be charged too: http://www.toyota.com/prius-plug-in-hybrid/ and it cost less than 50% of the cheapest Tesla. The only thing you don't get in these Prius is the look factor, though they look cool enough for many people.
On the other hand, Tesla's accounting only figures on spending a few hundred dollars per car to pay for free, unlimited SuperCharger access for the lifetime of the car. Which is frankly absurd. You put a free, unlimited SuperCharger in somebody's backyard and of course they're going to use the heck out of it; it's like getting paid $15/hr to read the internet or a book or whatever else you do while charging. That's free money.
At 22% profit without credits that means with credits they're making say at least $40k profit per car sold. This is like 1/4 year of sales... but they need ever more money, now? Why? Maybe Model X reservations are cannibalizing S sales? Or they need to throw money at 3 because the competition is going to have an equivalent car out sooner? Or so battery factory comes online before LG Chem's new production?
This doesn't add up for me. It seems to me either their accounting is not accurate or they are seriously far behind the competition.
Tesla charges $2,000 for lifetime supercharger access. I don't think screwing that up is going to cause them big financial problems: it's just not that much money, and they can always raise the price for future buyers.
Help me out here, 2014 Q3 says $21.9m deferred for SuperCharger electricity minus $10.3m as of previous year, so they deferred $11.6m from 2014 sales of ~22,000 cars. That's ~$500/car accounted for the lifetime SuperCharger costs. Tell me where I'm wrong.
At $10 a charge (12 cent kWh) that's 50 charges per car for its lifetime. That seems like a pretty low estimate to me on number of charges, especially as the network expands.
The difference to your $2000 works out to $33m (more for the full year). That seems like a significant amount to me.
They've broken out the per-unit cost for a Model S and they're posted ~22% profit(feel free to fact-check me on this, I might be a tad off) excluding ZEV credits.
So if Tesla wasn't production constrained(and building out the Gigafactory) they'd be turning a profit by the same logic.