I feel Google shouldn't stop trying to pretend they are still cool hype startup, that just come up as fake. I also feel from a PR perspective it might in fact hurt their image.
I like when random people try to pretend that they've defined cool, who has it, and what constraints it puts on their behavior.
EDIT: hartator disingenuously changed the content of his comment to be more measured. The original comment was "I like when Google tries to pretend they're still cool".
