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All of Apple's previously paying Beats customers are in the 3 month free trial. Once that trial ends I'll bet those customers continue paying. I know I will.


When Apple acquired Beats Music, it was "believed to count just 300,000 paying subscribers."[1] That's about 3% of the current total Apple Music subscribers.

[1] http://appleinsider.com/articles/15/01/12/apples-beats-music...


Yea, those were the reported numbers up to the end of December. I'll bet that their subscriber numbers started going up after that as users joined following Apple's acquisition, I know I did.


Why would Apple acquiring them incite an uptick in subscribers?




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