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    > How are they doing so well? It can't just be their editor.
Their B-roll feature is amazing. People often spend time hunting down B-roll and it seems they solve that. They make it easier to make videos by splicing in applicable B-roll + cleaning up audio so that it sounds nice.

I'm realizing this a bit too late I think. My only value over something like capcut is the API, which most users don't care about.

But I see products like submagic doing $1m arr and I'm at loss. How are they doing so well? It can't just be their editor.

So I think the way forward for my product, if any, is to just target b2b for API usage or target users who want long form video cut into viral clips automatically. I need to niche it down.


I'm a founder of 3 small saas companies that I run by myself, generating about $1M ARR.

1. First one I started 10 years ago. I built a bot that auto DMed people in various internet forums. My first 100 users came from that. The product is highly shareable, so it quickly grew. Now it's 1.6M users (most of them free).

2. Second started 3.5 years ago. My first 100 users came from simply emailing the newsletter list from my first company. This product has no free plan, so it became profitable instantly.

3. Third started 1 month ago. And it's been a struggle. I got 10k free users just by emailing my list, but 0 paying users. So I tried ads and had similar results from the ads. Now I'm taking a step back and understanding why they aren't paying, which involves just emailing them.

Summary: once you have an email list and viral social loops built-in, marketing gets easier.


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