This may be more interesting if it were split into startups that make money vs startups that don't / have funding or don't have funding.

It really bothers me that API isn't capitalized in "Api Documentation" :)

LOL. That's a good point. I will fix that tonight :)

The two most painful patterns over the course of Platforms early life were:

1. The lack of timely bug fixes and the lack of internal Facebook developer contact with external developers. The only consistent employee at Facebook in the IRC channel was Joel Seligstein. I also actually directly heard one of the Platform PMs say that she thought "triage" meant high priority. They did hold events but that was more a social gathering than anything.

2. The ridiculous lack of spam control and enforcement of policies on the large developers. It's easy to see why people started disliking apps looking back at how much time users had to spend sifting through spam notifications!

Code. Think (on the toilet). Code.

Also, people like to store water in the fridge, so it doesn't seem totally ridiculous to clean it and make it taste better before storing it.

Email him! He developed the filtration for many major coffee chains (i.e. Starbucks) and has worked in the industry forever. I promise you he isn't a gimmick, and a regular consumer wouldn't understand the same things you would understand.

I might email him once I'm done studying.

My point is that precisely because he understands what he's doing, he has the duty to explain it to others, or at least not confound them. From my perspective, the sales pitch is relying on chemophobia to hook viewers.

No wonder people think of Kickstarter as a store. If the company really is serious, they should offer technical details concerning their product, the kind of details an investor wants. I'm willing to bet most people who funded the company so far have done so with blind trust in the designers/developers of the product.

I hope I'd lose my bet!

It's smaller than in the video. We had to use an early prototype there to have the video ready in time. It's designed to fit nicely even in small hands. You do not have to remove the filter to pour, there is a spout that is hidden but runs up the side. I'll make sure we get some pictures of the pitcher from angles that you can see the spout / lid.

Main Q is Can it fit on a d00r-shelf like a 1/2 gal milk? That's probably the once critical size constraint, IMHO. Without it, you are limited where you can put it (as well as taking up extra space). This is something I personally check for every pitcher/flask i get.

I can't help but wonder why ya'll didn't show pouring from it.

Also it's big enough to hold five eight-ounce glasses.

This also includes the value of the pitcher! The filters come to you for $15 every two months

D'oh, yeah, sorry, at second glance it's fairly obvious.

It's going to be $15 every two months

That's great considering that a single Brita is about seven bucks.

Seems about even, or more expensive if you put it that way... However the grocery store doesn't automatically charge you if you decide not to buy a new Brita filter this month.

It looks like this will be a successful Kickstarter, so bravo to them! It's not directed at me. Words like organic, vegan, and compost-able do not attract me, and I could care less if my water pitcher is beautiful.