Presenter here. This was actually the first presentation I'd ever given in my entire life which happened here at Amsterdam (1) to help our batch-mates who currently do the program. (Disclosure: We're also part of Rockstart Accelerator)

Without the context, some points might look like unclear, but I'll soon write a blog post including all the knowledge & practical links around the topic.

If you're interested more in the topic, please don't hesitate to contact me (2) to discuss, or ask my help for your own cases. These techniques can be adjustable for whatever project you're working on, and it's always good to start early on.

(1) Rockstart Accelerator - http://rockstart.com/accelerator/ (2) oguz@limk.com / Skype: fcbosa

Thanks for your interest, and sorry for your confusion, but we decided to do this alpha phase only to run our experiments to see by using which ones of them we can fuel our growth with steadily once we release our core features which you probably haven't seen, or used yet.

To get to know better about Limk, please take a look at here: https://angel.co/limk, or watch the reveal video: http://www.youtube.com/watch?v=O3lw-H6liLY

I've already segmented the users we got from Hackernews today to reach them later on, but all these feedbacks were actually quite useful.

Thanks for taking your time, orangethirty, and pointing out what you exactly don't like about it.

The thing is we'd most probably keep using the teasing approach, as it mostly converts better than whatever we tried. You can still keep informing your users as the activation process is still happening. At least that was what we learned from our experiences, but the results might differ on each different case.

Anyways, good feedback here, and thanks again.

Teasing only works for prostitutes and strippers. The reason it converts better for you is because your other pages were worse. I do landing pages for startups, and yours can't be working that well. I have no problem with your product, or you, but the landing page is seriously holding you back. Anyhow, good luck. No harm intended.

so how would you improve it?

Thanks, tyndierock. We've just started the entire process earlier this week, and the early results are already promising.

Speaking of the 7-time rule: (*)

"The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you."

We re-imagined it, and changed if we're not getting any activation & usage from a user after 7-times of trying, then we're grouping them as 'lost users' which we might win back them again with some other techniques.

Nice argument, arbuge, thanks for pointing out.

It's not that we actually don't like & use lean techniques, but it's just I wanted to address that actually 'fetish of failure' might not be a good thing in the long term.

Glad that you liked it, daviedR. We've also just started the process earlier in this week, but it's already getting some results. And I'd be more than glad to help you.

Ping me: oguz@limk.com

Thanks aresant, already replied you privately, but for the public knowledge; you can accomplish this with Intercom but only with emails & in-app notifications.

We're currently studying all these features to build similar ones to accomplish the same from the servers that we own in future. We've already built an app to do exactly the same for Twitter mentions. I'll consider open-sourcing this, once it gets better & more stable.

Is there a demo that we can see all of this in action?

As being the same round with Rich, I couldn't be agreed more with him.

From the site:

"We're giving away the first 1,000 tickets to the event for free to startups with under $500k in money raised and under 10 employees. There is a $1 processing fee."