I would be interested to know what is driving you to consider this approach?

For example, I imagine one database per account would make it easier to provide your customers with a flexible reporting solution.

Most of the reporting solutions available do not have good support for row level security.

Sorry for the people that are affected. Space X has achieved some incredible things. Redundancy can give you the freedom to try something new.

I personally think that improvements to the nutritional value of the product would be of great interest. It is mentioned in the article but I didn't see any metrics.

I am not sure it has actually been announced on the relevant mailing list - https://groups.google.com/forum/#!forum/ruby-security-ann

For high value items like vehicles reverse auctions can work, as long as you can specify what you want and are not too emotionally attached to the model that you want http://blog.marketdojo.com/2016/03/buying-a-car-via-auction....

Great example of how auctions can bring benefits to both parties (as long as you can trust the middle man)