Thank you for the summary, I thought "Optimizing Snow" might be either a Mathematical Analysis of Snow Crystal Formation, or perhaps Making More Artificial Snow with Less Water
Cybersecurity teams are usually very IT literate, well educated, and used to self-educating – it comes with the territory. Cybersecurity systems, by their nature, are critical to organizations and this is only increasing with the rise in threats to both networks and data, but also to the global economy, food security, and rising prices.
What separates B2B tech from other B2B and B2C campaigns is how people research, evaluate and understand the terminology. Search marketing agencies’ B2C campaigns – even the ones that are wildly successful – simply don’t work the same way for tech.
This is a question that comes up frequently - in meetings, at events, and on online forums, like Reddit. I’ve written this answer a hundred times and this is from a recent reply to the same question posted on Reddit earlier, that I thought was worth sharing. It’s a simple question with a complex answer.
There are a number of SEO tools that are useful to an SEO Manager or Expert.
These help research, track and measure the performance and success of an SEO or Search Marketing campaign, including those provided by search engines (like Google Search Console), free tools, tools included in a CMS or by 3rd party SEO Tool Creators like SEMrush. Ahrefs and Moz: