The question wasn't cost, as I recall it was basically power-density, longevity, & recharge rates. Ten or fifteen years ago, you couldn't fit enough battery in a car to get a useful range at any cost. That's why the supercharger network was a bigger deal years ago, and why fuel cells were in focus back then, and have dwindled as batteries gained ground (IMO)
The population affected by that recall is hilariously narrow in scope:
"5th-percentile women who are in the driver’s seat and not wearing a seatbelt (emphasis mine) [...] generally defined as weighing between 100 and 110 pounds and standing about five feet tall."
Not to mention half of all households in the US have a Prime membership at roughly $99/yr. Allows them to leverage in to video, music, etc with a different value/cost model than Netflix for example.
< half of all households in the US have a Prime membership at roughly $99/yr.
Back of the envelope - of 300 deliveries ~45 are prime (15%) and 2 are Amazon Fresh (0.7%)
The prime patrons are addicts of prime and online in general.
But still the most in one day I have ever seen is 25 parcels for one person. One is the norm. Two once in a while.
Imo cell carriers taught people "free" (free long distance) and Amazon was smart to use that already popular notion of "free" free shipping - you just have to pay once annually.
