You may want to check out We Are All Completely Ourselves by Karen Jay Fowler - a similar theme. Thanks for the recs.

Same question from a different angle in a blog post from back in August - http://www.jperla.com/blog/post/facebook-is-a-ponzi-scheme

Very interesting perspective, thanks!

If the only source of revenue is really as he says just people experimenting with FB Ads, realizing it doesn't working, then leaving, then it is indeed like a Ponzi scheme.