How dare this guy force Orbitz to lose approximately 38 minutes worth of revenue...

You may want to look at how CruiseFish.net does their revenue model... They have an up-front fee, but it is very low relative to the price for the tracked cruise reservation. That takes a lot of the sting out of the 'You have to pay up front and you might not actually hear about a lower rate'. They also use their forum to provide 'evidence' that their site works for its users.

I think the author of the article makes his living telling you the same... for a handsome price.

It seems he knows a thing or three about this Native Advertising biz... 'cause that is what this article appears to be.