Hey sumoboy, you are right. Just having a picture of a suspect's face is rarely enough to prosecute. We constantly hear from Police that a license plate is the trick to start building a case.
Re: Pricing -- hard to put a price on something that can actually solve crime. In addition, most of our customers/prospects see more benefit to the technology than just solving crime (i.e., speeders).
Hey rudimental, Garrett (co-founder of Flock), we built this product because there wasnt a better way to solve crime in our neighborhoods.
Police are only able to solve 13% of cases due to lack of evidence. We are simply trying to provide the police with the evidence they need to do their job.
We believe this type of technology is inevitable (look at our highways and major city roads already). We believe the data should be owned by the community and not the government.
We care deeply about privacy which is why we (a) sell to neighborhoods and not the government, (b) only focus on cars/license plates and (c) allow residents to opt-out if they want to.
You care deeply about YOUR privacy and the privacy of those you know. You care very little for the privacy of 'others' and feel comfortable with neighborhoods, which are public spaces unless otherwise noted, making privacy choices for others based on a perceived threat and fear of the unknown 'other'
You are creating a market and product off of fear of those you don't know, the same attitudes that are used to harass people of color and the same attitude that caused the death of Trayvon Martin amongst may others.
Re: Pricing -- hard to put a price on something that can actually solve crime. In addition, most of our customers/prospects see more benefit to the technology than just solving crime (i.e., speeders).