iRobot can't really see the market need while competitor like neato and LG are offering better product with lower price. In China market, Xiao Mi and other local copycats are also selling well.
Where's the innovation at iRobot? Where are the self driving garbage cans and self driving beach coolers? Where's the quad copter that brings you a beer? This is a neat submarine article for them, but it seems to highlight a kind of complacency that other firms can innovate around.