> "Monster Green shoppers are likely younger (Gen-Z/Millennial/Gen-X) male, lower income & Caucasian (skews Hispanic)."
Later in the post:
> The scariest part wasn't the training portal or the questionable customer profiling.
Questionable customer profiling is just basic research about their customers.
Seriously, I wish more companies were honest at least internally who their customers are. A lot of problems could be solved if places like Marvel realized who their core base is, accepted it, and made products for their audience.
Basic understanding of a customer base could've avoided the BudLight fiasco too. Then again, I'm sure if you're an elite upper-middle-class executive from an Ivy League school the idea that you need to cater to lower class working men must be a bit rankling.
I could imagine similar subcurrents for Marvel executives wanting to appear sophisticated or avant garde but instead having to cater to "comic book nerds" must be challenging.
The post has similar undertones of elitism as well. After all most of us tech people skew towards similar habits as does probably most well paid white collar professions.
Marvel knows pretty well who their audience is. The problem is Disney trying to tap into emerging markets, because the stereotypical audience is pretty much saturated. Like, there is zero need to market an Avengers movie to white male comic nerds.
It was never saturated. The peak was probably Thanos. Everything since then has been pandering to a more female driven potential audience that was never there.
It's not just female super heroes, which always existed and were popular to some degree (Buffy, Lara Croft, Zena, etc). It was a particular form of shallow female empowerment where the female characters were perfect, or if there was any growth to be had, it was realizing that they were perfect all along and the world just needed to change.
Take for instance She Hulk series, within minutes of gaining her powers, she was able to outperform Hulk. There was no personal growth. Whereas male superheroes typically had to overcome obstacles. Spiderman had to learn with great power comes great responsibility. Batman has to constantly battle with his grief and moral code. Ironman fought substance abuse and his philandering selfish nature. What was the story arch of Captain Marvel? It's just not good story telling
Marvel's movie business was, for decades, run by the toy business in New York.[1] The movies were optimized for selling the merch. The Hollywood end finally broke free of the New York based "Creative Committee" once film revenue became large enough. The core base for merch is young boys, and that shaped the films.
He used his "advanced hacking knowledge" to trick himself into participating in corporate training exercises and tear-inducing boredom. This actually made me laugh.
The picture is a little silly but listing out the demographics of your customer base is like so normal. The marketing for Monster would be quite different if their market was over 65 women.
Although it would be a funny bit to run a monster commercial in the style of something like L'Oreal.
When do companies ever try to understand their customers? They know what works for who, and continue to rehash that for that specific age of the generation.
The article even states this. "Monster Green shoppers are likely younger (Gen-Z/Millennial/Gen-X) male, lower income & Caucasian (skews Hispanic)."
When you've moved from that generational age, your no longer their audience and they don't care if you buy or not; but it's not like they cared in the first place.
Israel / Palestine is a collision between two internally valid and mutually exclusive worldviews. It's kind of a given that there will be two camps who consider the other non-reputable.
FWIW, the /r/AskHistorians booklist is pretty helpful.
I don’t think agreeing with a neo-nazi about the foundational tenets of nazism is a good use of that idiom. It’s supposed to be for things like “pickles on pizza are actually pretty good” not “we are all slaves to the Jews who control society.”
"To know who rules over you, simply notice who you are not allowed to criticize: capital owners". There, fixed it. As it stands the quote is supposed to make you "notice" a fantasized jewish cabal that would own the world. In reality, the most powerful sionists in America are christians.
Oh that’s hilarious because it has been misattributed to Voltaire and TIL it was from 1993
Wtf, I hate that quote now! Just kidding its still accurate: In the East you don’t criticize the party, in the West you don’t criticize one particular designated genocidal foreign army. Easy enough to follow.
The wrong statement is saying P(no real effect) < 5%
The correct statement is saying P(saw these results | no real effect) < 5%
Consider two extremes, for the same 5% threshold:
1) All of their ideas for experiments are idiotic. Every single experiment is for something that simply would never work in real life. 5% of those experiments pass the threshold and 0% of them are valid ideas.
2) All of their ideas are brilliant. Every single experiment is for something that is a perfect way to capture user needs and get them to pay more money. 100% of those experiments pass the threshold and 100% of them are valid ideas.
(P scores don't actually tell you how many VALID experiments will fail, so let's just say they all pass).
This is so incredibly common in forensics that it's called the "prosecutor's fallacy."
I had him as a lecturer in undergrad, and I still remember the weightlessness of his intellect. It was one thing to realize that we were the same age, but his ability to flit around different concepts was remarkable.
There were a lot of people around who felt like high performance athletes of the mind, while he was just this sort of effortless butterfly going from flower to flower.
Is this because we can essentially treat each dimension like a binary digit, so we get 2^n directions we can encode? Or am I barking up totally the wrong tree?
Basically, but it gets even better. If you allow directions of 'meaning' do wiggle a little bit (say, between 89 and 91 degrees to all other directions), you get a lot more degrees of freedom. In 3 dimensions, you still only get 3 meaningful directions with that wiggle-freedom. However in high-dimensional spaces, this small additional freedom allows you to fit a lot more almost orthogonal directions than the number of strictly orthogonal ones. That means in a 1000-dimensional space you can fit a huge number >> 1000 of binary concepts.
Agile was supposed to empower teams, but in many orgs it's done the opposite. Execs take over product, so PMs make system design calls. Engineers are left coordinating tickets they no longer own.
This piece explores how “senior” roles in engineering have been hollowed out, and why AI might accelerate the collapse of this broken hierarchy.
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