There is a good book on this called “Traction” by Gabriel Weinberg (the founder of DuckDuckGo) where he outlines 19 “channels” for getting traction [1]. I’ve also seen the guy from FPU [2] do a good job at extending this list.
Also, why is nobody focusing on unsuccessful “growth strategies”? I’ve often learned more from people who failed at something and told me 10 things to be aware of vs. someone who succeeded and didn’t recognize the role luck played in their success.
Not according to my analysis [1]. Also if you take a look at sites that specialize in e-commerce founder interviews, you’ll see that they use all sorts of acquisition channels/strategies (partnerships with mini influencers, FB/Instagram Ads, SEO, affiliate programs and so on) and they work really well.
I would understand if you said “the internet = Google for MY retail store”, but saying it applies for all online retail is simply incorrect.
Also, why is nobody focusing on unsuccessful “growth strategies”? I’ve often learned more from people who failed at something and told me 10 things to be aware of vs. someone who succeeded and didn’t recognize the role luck played in their success.
[1] https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
[2] https://firstpayingusers.com