What you're failing to consider here is that every user Halo 3 had paid approx. $60 up front to become a user in the first place. The problem with these free-mium games is that the average revenue per user is so much lower.
Exactly. There's no loyalty. Users won't hang around unless they've put something in the pot. Zynga knows this though, since it's the whole premise behind their initial success.
Their search function is used more than Google's? How do you possibly arrive at that conclusion? The only instance where I would possibly use Facebook's search function is if I'm typing in the name of one of my friends. On the other hand, the main reason I use Google, and do so many times every day, is for the search functionality.
Facebook Search is surely the most widely used function of the website. I myself have facebook set to be my homepage, therefore it's handier to just type anything I want in there - rather than having to visit google first.
What? How? I'm genuinely curious now. When you search on Facebook you only get results that are Facebook pages. You can't get Wikipedia entries, Stack Overflow questions, other companies' websites, programming language documentation, or anything that's the usual results of what I search for on Google.
What do you generally search for, and how can Facebook serve you relevant hits?
> When you search on Facebook you only get results that are Facebook pages.
Actually, you can get web search results on Facebook through Bing. It is one of the side tabs on the search page. But I can't imagine many people doing that.
Yeah I was aware of this functionality, it's definitely far too clunky for most users though to go through clicking on that at the side of the page when most browsers now allow direct search through the address bar with the search provider of your choice.
