You can do much more with AMP, not only marketing related stuff. Indeed, countdown timers can be done much easier with many tools (Nifty Images, Sendtric etc) without AMP.
AMP as described in this article provides a wrapper for some templated kinds of JS functionality. My comment wasn't specific to AMP, it was to the article's main point about "interactive emails" being unnecessary.
"It's evident that while AI presents transformative potential, the surrounding financial speculation warrants caution. The challenge lies in distinguishing between genuine technological advancements and market hype. As the industry evolves, a balanced approach that values innovation while remaining vigilant about speculative investments will be crucial to navigate the AI landscape effectively."
{comment by ChatGPT after reading the article and all the comments here}
It's not shortsighted. It's just a decision driven by some Italian lobbies (meat industry), scared about this innovation where they feel threatened. For the same reason they managed to forbid the use of some Italian meat-words applied to plant-based meat.
Manual coding is getting very inefficient since it takes hours plus it requires a lot of testing (ie with litmus or emailonacid).
There are modern alternatives to manual coding both for developers (embeddable editors for SAAS) such as beefree, unlayer, chamaileon, stripo and for email designers like beefree, stensul, knak, stripo, taxiforemail...
To be fair I am using a very limited 'style' for all my emails and usually they just work. Everywhere
In my experience the more shiny the email is, the more logos and whatever components are around the actual content the less clicks I get. So i try to be just a branded level above a text email.
Since 1998, we have been building Datatrics, an AI-driven platform for marketing personalisation with the primary objective of increasing e-commerce conversion rates. We chose to take a different approach because CDP applications (Amplitude, Klaviyo, Bloomreach, Segment, etc.) are typically complicated with long setup. As a result, Datatrics is now offered as a freemium service with (I think) a relatively straightforward setup. That is today's challenge. Simply link Datatrics to your website to begin gathering free insights and segmentation data. Then turn on a few touchpoints (up to 3 in the free edition). Of course, totally compliant with GDPR. Welcome to comment!
