The question is always ‘what ad budget did you manage?’.
Not ‘what return on ad spend ratio did you achieve?’.
What does the actual app look like though? Is it only in a browser or can I use this anywhere on my Mac?
- What’s the pricing of the courses?
- What’s the promised outcome for completing the courses? E.g make more sales in their business? Get a better job? Get healthier?
- What kind of ads? Google search? Facebook?
- What counts as a conversion? Subscription? One off purchase?
- Have you asked the buyers what they want / why they bought?
That one sounds more like a salesperson + consultant rather than a software startup.
The question is always ‘what ad budget did you manage?’.
Not ‘what return on ad spend ratio did you achieve?’.