This article uses the word "myth" while rebuking some best practices of the trade. While it's a good read it mostly relies on stirring controversy. That makes it less valuable and trustworthy. For instance "Design to Avoid Clicks" is not a myth but common sense. In case you "overly optimized" (like having no clicks at all?) your interface you end up less user friendly than with a 10 clicks before reaching your goal app or site? I doubt that.