1. The actual design and production isn't done by Beats. It's done by a partner company, that isn't being bought. Beats is a promotional and marketing company. They aren't a particularly amazing one, but they have done ok. Certainly not innovative enough to want Apple to aquihire them.
2. The service has a tiny userbase, and doesn't have any technology apple does not.
Apple will be producing the headphones now and Apple will be building the streaming service. So, IMHO, this is a brand purchase, plain and simple. There's nothing else left. Tim Cook was dissembling because he didn't want to admit he just bought the rights to a name.
2. The service has a tiny userbase, and doesn't have any technology apple does not.
Apple will be producing the headphones now and Apple will be building the streaming service. So, IMHO, this is a brand purchase, plain and simple. There's nothing else left. Tim Cook was dissembling because he didn't want to admit he just bought the rights to a name.