Why didn't Apple just buy MOG when it was a separate thing? Or, why not just buy rdio now?
This is more than an acquihire or however you want to spin it. I'm sure right now Beats headphones are printing money and the people at beats are good at marketing youth culture.
Apple needs the ability to sell expensive tech to teens to be cool. Beats manages to sell overpriced headphones to teenagers all the time in huge numbers, even if it doesn't make financial sense. It's like designer jeans or Oakley sunglasses or... the iPod.
This is more than an acquihire or however you want to spin it. I'm sure right now Beats headphones are printing money and the people at beats are good at marketing youth culture.
Apple needs the ability to sell expensive tech to teens to be cool. Beats manages to sell overpriced headphones to teenagers all the time in huge numbers, even if it doesn't make financial sense. It's like designer jeans or Oakley sunglasses or... the iPod.