Very interesting article. I think they capture the way to beat Bloomberg - latch on to it. Add analysis on top of it. Bloomberg's support is solid, but they don't do advanced analytics.
The challenge is Bloomberg is locked in to the hearts and minds of all 320,000 users. Most don't want to change their ways. If you want to sell a trader on a technology, you have to dazzle them in a minute. And these are people who haven't had to change their keystrokes in years. They like the DOS-like interface.
And Bloomberg has billions to toss into R&D every year. Every competitor is nervous about "Is this the year they come for our space, and take us out because the marginal cost of the asset class is 0, since they're already paying for the terminal."
The challenge is Bloomberg is locked in to the hearts and minds of all 320,000 users. Most don't want to change their ways. If you want to sell a trader on a technology, you have to dazzle them in a minute. And these are people who haven't had to change their keystrokes in years. They like the DOS-like interface.
And Bloomberg has billions to toss into R&D every year. Every competitor is nervous about "Is this the year they come for our space, and take us out because the marginal cost of the asset class is 0, since they're already paying for the terminal."