Absolutely. I hope more companies take note of this and stop trying to blindly ape what Google/Facebook are doing. Not only does it result in a better environment, but -and arguably this is more important- its what makes you unique
Of course it is much easier to demonstrate and sell free food, ping pong tables, couches, posters, etc.
It's much more difficult to communicate and sell your culture to the people you are wooing. Perhaps we as applicants really need to take the initiative in calibrating ourselves to look for such culture fit. (Having worked at two places now, I now see this as my top priority that I'm willing to trade in 10~20% of compensation for. Hopefully I can act on these words!)
