I dont think I'm doing it wrong. I do what you say, a quick note. Maybe two sentences. That's not a cover letter though, like GP is requiring.
You and I may disagree on this point then; I consider what you describe to be a cover letter.
In my experience, their internal recruiters monitoring inbounds are usually ringing me before my finger is even off the send button.
Honestly, I think you include more than you're letting on. Whether it's a short sentence in your application email, something tailored in your CV, or a short cover letter - basically, stuff you think is unimportant because it takes you 30 seconds to do, for maybe a grand total of a few minutes per application, and so you assume that other people are also doing this.
I think that the sheer number of people who make zero effort means that even small stuff like including the person's name, if listed, at the top of the email really does make a difference.
You and I may disagree on this point then; I consider what you describe to be a cover letter.
In my experience, their internal recruiters monitoring inbounds are usually ringing me before my finger is even off the send button.
Honestly, I think you include more than you're letting on. Whether it's a short sentence in your application email, something tailored in your CV, or a short cover letter - basically, stuff you think is unimportant because it takes you 30 seconds to do, for maybe a grand total of a few minutes per application, and so you assume that other people are also doing this.
I think that the sheer number of people who make zero effort means that even small stuff like including the person's name, if listed, at the top of the email really does make a difference.