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Don't get me wrong, I'm not willing to throw the baby out with the bathwater, but if I have a to-do of 20 some web services I'm reviewing to find the right competitors to pit against one another, I do judge a book by its cover in some respects.

If I was shooting from the hip, my immediate thought about a website I can't get to the sign up button in a basic setup has issues with their team doing proper testing, a possible inattention to detail, and more growth required in their product and processes until they have a fully-fleshed out and mature product.

I'm not saying that's the case; I'm saying that's what my impression would be with no other research.




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