I couldn't agree more. But what I gather from the article is that they actually went back and started over and eschewed the design they already had...
As a non-customer of theirs, I'm speaking from an impressions point of view. Any new service I look at I am weighing my decision to dig further based on the presentation of their product. Having it be too "markety" is just as bad as having an e-brochure that looks 10 years old.
As a non-customer of theirs, I'm speaking from an impressions point of view. Any new service I look at I am weighing my decision to dig further based on the presentation of their product. Having it be too "markety" is just as bad as having an e-brochure that looks 10 years old.
There is balance in everything.