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on Aug 9, 2012
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The effect of typefaces on credibility
"It's going to work! I'm using a very convincing font; it's bold, and has a lot of serifs."
http://www.youtube.com/watch?v=APcuJjCZTMU#t=4m07s
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http://www.youtube.com/watch?v=APcuJjCZTMU#t=4m07s