Huh, you're right. I expected 24-inch-long PCBs to be quite a bit more expensive, but even 4-layer boards at those sizes are still available at discount prices. I guess such thin boards could be used to fill in edges of mixed-order panels? It does make me wonder why they say "the array" was $700. Maybe assembly was extremely expensive
It doesn't seem they weren't really able to benefit from it all that much, though: half of them arrived defective, and they had to do quite a lot of debugging to fix them.
(OP here) the $700 was for 50 arm boards and 5 hub boards, fully assembled and shipped including all the parts (enough for 2 full arrays, with some spares). $350 @ qty 2 is pretty good, considering just the microphones is ~$100 for each array!
Unfortunately the assembly/DFM didn't work out well, but with some better design and foresight it should be much less work/wiring compared to wiring them manually.
Not having to deal with wiring that many individual boards and all days of headaches tracking down issues is well worth it in my book.