My recent visit to a BMW dealership (for parts for an old car) was so awful. Every aspect of the dealership feels scummy. The coffee machine "lounge", the shiny cars, the branded "merch", the sales staff, the "service department" layout. It's just a creepy experience at every step. I have never bought a new car (although I have bought used, from a few dealerships) and honestly I am not sure I ever would.