No, that's a separate discussion. You can use the diagrams for both description and prescription.
> What's your point -- some things can't be diagrammed?
Well, at most that some things can't be diagrammed naively, and perhaps need a more complicated diagram language.
> The first one is deliberately "wrong" for advertising effect, [...]
No, it's perfectly fine. It's called 'middle voice' and is a normal, if relatively rare, feature of English. Your Winston-ad example also seems like your correction makes it less grammatical.