Salers playing on FOMO doesn't mean it works though.
You have the same situation with time limited sales on Amazon for instance. It should be rising your FOMO to the roof, but as a consumer you know there will be another sale in 2 month, or really it could be any day, and if you were to miss this sale on an item you wanted, you'd just wait for the next sale.
On the other side, Nike shoes actually disappear from the line up. There's models that were functionally different that I regret not stock-piling when they were still in production. And they were not marketed as exclusives or limited, they just got discontinued. It's not FOMO, it's actual time scarcity.
> It should be rising your FOMO to the roof, but as a consumer you know there will be another sale in 2 month, or really it could be any day, and if you were to miss this sale on an item you wanted, you'd just wait for the next sale.
Price trackers (apps and browser plugins) crowd source scrape prices and can show you the price history on a chart so you see the sales and how frequent they are and when they happen. Sometime soon I expect there may be a push to have laws that require price history transparency since if the price triples the old positive reviews may no longer apply and should not be showcased as if they do.
Otherwise for anything that doesn't need reputability and/or are seen as near consumables, I think people just grab whatever's on sale and go on with their life. When there is no real differentiator from the start, it's hard to have FOMO about a specific item only available for a limited period.
You have the same situation with time limited sales on Amazon for instance. It should be rising your FOMO to the roof, but as a consumer you know there will be another sale in 2 month, or really it could be any day, and if you were to miss this sale on an item you wanted, you'd just wait for the next sale.
On the other side, Nike shoes actually disappear from the line up. There's models that were functionally different that I regret not stock-piling when they were still in production. And they were not marketed as exclusives or limited, they just got discontinued. It's not FOMO, it's actual time scarcity.