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It's true. But what we often lack in tech is an understanding of humans.

Like, real people.

Big swings in tech almost always fail when we push tech fantasies but don't understand humans.

And my fear is they actually set the industry back several years, because people start to believe a concept isn't desired by the populace, when really it was just the execution.

For example, thank goodness Elon came along and rescued the image of the electric car by grasping we humans want good-looking fast cars.

The strange EV designs out of Detroit always killed me.

Yet, it was hard for Tesla to overcome the impression left by those past failures.

I hope the industry doesn't abandon headsets because of the execution mistakes we're seeing now.

What I loved about Jobs is he understood humans so well.

I miss that about him.

His big swings felt natural once in your hand.

Tech CEOs are often taking big swings, but we tech people can be so nerdy sometimes that we struggle to understand how to make products look fashionable and feel natural to use.

That was Jobs magic sauce. Apple struggles with that now.

MP3 players we're clunky until Jobs added the scroll wheel.

Just a stunningly natural solution.

In comparison, the vision pro is clearly too bulky to be practical.

I was excited for the vision pro. But when I tried it, I was shocked at how front heavy it is.

I think it's a solid product for certain niche uses.

But we need a Jobs or Elon, to identify the heart of what humans really need out of a headset.

Zuckerberg is this generation's Bill Gates. Smart. Successful. But mentally and emotionally disconnected from the rest of humanity.

The successful headset innovator needs to shed the 'ready player one' fantasy that we humans want to live in a digital universe or to consume large amounts of entertainment this way.

In my opinion (just my opinion), for the foreseeable future, any non-productivity use of headsets will wear off as novelty.

We will power through the isolation and awkwardness of headsets for the right productivity tools.

But so far it seems that too much energy is going to entertainment and social concepts.

Edit: I see replacing the mouse, in mouse heavy productive activities, as the main use case for headsets.

Drawing, diagramming, navigating visualizations, reviewing large project timelines.

And then you take it off.

And then, incremental improvements to increase wearing time without eye strain, etc.

I do like the vision pro concept of immersive video and pictures to capture memories. That's definitely a nice-to-have feature.




Please don’t erase Martin Eberhard and Marc Tarpenning out of Tesla’s history. They were the ones with that idea of making EVs sexy and then Elon came along and slowly ‘manoeuvred’ them out. He wanted to be known as the founder.

He”s a good marketer, but not a good ideas person or leader.

Look at the cyber truck, hyperloop, twitter and his crazy and damaging rants on twitter.


> Please don’t erase Martin Eberhard and Marc Tarpenning out of Tesla’s history. They were the ones with that idea of making EVs sexy and then Elon came along and slowly ‘manoeuvred’ them out. He wanted to be known as the founder.

All the history is captured on Wikipedia including such bits as Musk funding $6.5m of Tesla’s initial $7.5m series A round.

Musk also oversaw Roadster product design.




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