Because you brought up the "cancellation" bogeyman, I don't think that's it at all.
I think, in general, people got exhausted at just shouting out to everyone. Over the past two years I've significantly drawn back my 'public' social media on favor of having more focused discussions with smaller groups of people. No one benefited (apart from advertisers) from me sharing my every waking thought and opinion to the world.
It difficult to draw much from the "early" internet to now. There's orders of magnitude more people online, with more types of people. Internet access is significantly more abundant abundant - previously you needed to "log in" to the internet. Now pretty much everyone is permantantly online by at least on device they carry on themself
I think, in general, people got exhausted at just shouting out to everyone. Over the past two years I've significantly drawn back my 'public' social media on favor of having more focused discussions with smaller groups of people. No one benefited (apart from advertisers) from me sharing my every waking thought and opinion to the world.
It difficult to draw much from the "early" internet to now. There's orders of magnitude more people online, with more types of people. Internet access is significantly more abundant abundant - previously you needed to "log in" to the internet. Now pretty much everyone is permantantly online by at least on device they carry on themself