The whole presentation evokes the unsettling sensation of the uncanny valley for me. The presenters appear eerily humanoid in their demeanor, posture and gestures. The peculiar emphasis they use on certain words adds to this feeling too. I said this in another comment, their outfits also don't fit with what one would expect in a typical setting, they feel strangely "off" and out of place. Also... the disorienting special effects and the ambiguous nature of the campus visuals (real or simulated...or both? I can't tell) is just ... a lot. I know Apple is going for a certain look with these presentations but for me it's crossed a line. Kind of like watching one of those weird overly produced Netflix shows or something, where the lighting/coloring/etc is all wrong and fake feeling.