Every company I've ever worked for has had some sort of name for their employees. It's probably supposed to foster some sense of community/belonging.
You're welcome to take the cynical approach to that, sure, but I've never felt it to be a particularly harmful thing. It's good to have some semblance of a friendly culture, if only to break up the day.
Some people will like it and I'm sure some people hate it. I've never given it a second thought though.
I don't see it as any different from schools or sports going "go [Mascot]s!". I was never into that culture, but I also see my world getting more and more lonely by the year.
You're welcome to take the cynical approach to that, sure, but I've never felt it to be a particularly harmful thing. It's good to have some semblance of a friendly culture, if only to break up the day.
Some people will like it and I'm sure some people hate it. I've never given it a second thought though.