"Let’s begin with the current state of play: Apple’s advertising efforts today consist of display ads inside of its News and Stocks apps, as well as inside the App Store, across the iPhone, iPad and Mac. The App Store also has Google-like search ads. And more recently, Apple put advertising inside of TV+ for its “Friday Night Baseball” deal with Major League Baseball."
"Let’s begin with the current state of play: Apple’s advertising efforts today consist of display ads inside of its News and Stocks apps, as well as inside the App Store, across the iPhone, iPad and Mac. The App Store also has Google-like search ads. And more recently, Apple put advertising inside of TV+ for its “Friday Night Baseball” deal with Major League Baseball."
https://www.forbes.com/sites/daviddoty/2023/02/08/apple-the-... has more on the near term changes you can expect. Addendum: https://www.vox.com/recode/2022/12/22/23513061/apple-iphone-...