If everyone wrote software to be used by 5 years old without any interest in looking up things they don't understand (yet) themselves, we'd never move the field forward.
AutoHotKey is not normally aimed at developers but highly skilled administrators. If you target your advertising at this market you would likely get more traction.
Moving the field of software development is about solving more problems for people without putting a large learning curve in their way.
Yes some aspects will always require expertise but that is not an advantage.
