Apple has now integrated Twitter as deeply into iOS as they ever did with any of Google's services. I think Apple's ethos with using Google was simply to use the best thing available for search and maps. That was Google.
Google's entry into OSs makes sense from Joel Spolsky's 'commodotize your complements' perspective. For Google, anything that sits between users and search ads is a complement. That includes OSs, mobile and desktop, hardware, social networks, etc. Google will try to commoditize everything by getting a finger into the most commoditizable and most complementary things.
It also makes sense from a 'moat' perspective. If Google sat back and watched Apple take over the mobile industry (which doesn't seem farfetched), it would be at the mercy of Apple for the increasing amount of mobile traffic. Bad place to be.
Google's search results are in a marked decline. The advertising business is going like gangbusters, but Google is getting less and less useful as a search platform.
I have not found this to be the case. I occasionally try to use other search engines, but invariably find them lacking.
Google's entry into OSs makes sense from Joel Spolsky's 'commodotize your complements' perspective. For Google, anything that sits between users and search ads is a complement. That includes OSs, mobile and desktop, hardware, social networks, etc. Google will try to commoditize everything by getting a finger into the most commoditizable and most complementary things.
It also makes sense from a 'moat' perspective. If Google sat back and watched Apple take over the mobile industry (which doesn't seem farfetched), it would be at the mercy of Apple for the increasing amount of mobile traffic. Bad place to be.
Google's search results are in a marked decline. The advertising business is going like gangbusters, but Google is getting less and less useful as a search platform.
I have not found this to be the case. I occasionally try to use other search engines, but invariably find them lacking.