They also added a bunch of requirements. Example (besides what was already mentioned): You have to report every single transaction to them. Apple is making it practically impossible AND they put a 27% fee on top. This behaviour might really come hunt them. The EU is already set to add gatekeeper legislation. Apple‘s behaviour might lead to even stricter regulation or forcing them to split the app store off into a new company. They don‘t even try to mask what they are doing. A big middle finger to the EU regulators.