Subjectively google's results have got dramatically worse over the past 10 years. Whether this is intentional on google's part because they have decided to prioritise ad revenue over useful results, or if it is because the problem has got much harder because of the increased number of pages and the increased sophistication of spammers is open to question.
If the answer is a) then Kagi or another disruptor could undoubtedly produce better search results, and probably in a short period of time, with a small number of decent engineers as there is now a vast body of research and praxis to build on that didn't exist when google was starting up. If the answer is some variant on b) then they're on a hiding to nothing.
If the answer is a) then Kagi or another disruptor could undoubtedly produce better search results, and probably in a short period of time, with a small number of decent engineers as there is now a vast body of research and praxis to build on that didn't exist when google was starting up. If the answer is some variant on b) then they're on a hiding to nothing.