Uno is a product that targets a specific portion of the dev community, i.e. devs who want UWP XAML. It (theoretically) allows you to take an existing UWP app and run it cross platform.
I assume paid development and tangential consulting. I know the owners are a consulting shop and Uno came out of that work. This is all speculation though, I only know of Uno by way of it coming up in conversations about cross platform.