The problem with .com is that it is both popular and heavily squatted. You'll potentially need to use a non-English word or two or more words to describe your business or website.
.io is still squatted, but much easier game. And it makes sense in our field.
As an example, I wanted a common English word name for my startup. The .com is owned by a squatting firm that balked at a $1M dollar offer. They want eight figures, no less. The .io, on the other hand, is listed at mid-five figures. Considerable delta between those two. Once you start doing business and begin to grow, you can potentially negotiate to lease the .com and redirect. Set up a lease to buy if you exit.
.io is still squatted, but much easier game. And it makes sense in our field.
As an example, I wanted a common English word name for my startup. The .com is owned by a squatting firm that balked at a $1M dollar offer. They want eight figures, no less. The .io, on the other hand, is listed at mid-five figures. Considerable delta between those two. Once you start doing business and begin to grow, you can potentially negotiate to lease the .com and redirect. Set up a lease to buy if you exit.