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There have always been copycats. It’s better to worry about usability and business model.

Before Google became a monopoly, it was just one of many search vendors. Google’s advantage was that they made search easy and simple enough for grandma to understand and use it.




Google is not a technically simple product though, and not something a competitor could have copied in a matter of months.


How many months did it take Brin and Page to launch?


Google's advantage initially was speed. The other search engines were slower on dialup and riddled with advertisements.




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