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For me, it's the same problems but the opposite conclusion -- unless you're my rent, utility bills, a handful of subscriptions to print magazines or professional bodies (or my mother), you will not get a subscription out of me. I will simply not do it. One-off payments are fine, but the expected cost of a subscription is huge over my lifetime and the value of your product probably isn't worth it.



This sentiment is common enough that it spawned the "build a B2B saas" advice.


B2B SaaS have a much clearer/easier value proposition than B2C.

There's already a cash flow and profit motive in a business, so if a SaaS can demonstrate that it enables more value than it costs, there's a tangible advantage to paying for that service.




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