To be fair, the breadth of FAAMG markets pales in comparison to companies like GE, Samsung, Mitsubishi and similar. The major difference is that those companies don't have a complete choke-hols on any one market, and definitely not on something as important as the modern public square, or something as insidious as PR.
Personally, and I know that this is a very controversial opinion, I believe that the biggest problem is the concept of advertising itself - an attempt to distort consumer behavior, whose natural endpoint was always what we're seeing today: massive data collection, use in politics, manipulation on all available channels.
Personally, and I know that this is a very controversial opinion, I believe that the biggest problem is the concept of advertising itself - an attempt to distort consumer behavior, whose natural endpoint was always what we're seeing today: massive data collection, use in politics, manipulation on all available channels.