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At Seamless circa 2010 we were asked to make the default sort order for restaurants appear by how close they were to the next tier of the contract. More orders = More Margin.

The tech team at the time was entirely located in Utah at the time, and all of us were repulsed at the idea. We countered with suggestions for improvement and made it clear the project would not be worked on:

- You can make a "promoted" restaurant section above the fold - The UX concerns since users expect some reasonable ordering. Like distance from location or alphabetical.

We didn't get fired, and it was really scary. I appreciate standing up for ethics and principles. bravo.




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