I see the run by humans argument a lot, but what you need to keep in mind is that a company is NOT a human. No one's suing the individual employees here, but a company. There is a massive difference.

By their nature companies are entirely selfish (especially companies with outside investment) and unless you're going to hold the humans within a company individually responsible for a companies douchebaggery then by the same logic you also shouldn't give the company a break because it's run by humans.